Jimmie Williams bakes more than 200 varieties of his specialty pound cakes at Jimmie's Sweets in Matthews.

In a newer slice of Matthews, a modern take on Main Street called Matthews Station, Jimmie’s Sweets draws a following of its own in the retail lineup. The story here is the pound cakes, including the luscious lemon and the chocolate silk, each baked in a bundt pan and drenched in a pool of icing. Baker Jimmie Williams originally opened his Gourmet Sweets Bakery in West Virginia and later moved baking operations to the pastel-painted storefront in Matthews. He beams a 100-watt smile when he describes how he first won over family and friends with the moist cakes years ago. Ever since, Williams has created countless “Jimmie” versions of made-from-scratch layer cakes, cookies, cinnamon buns, deep-dish quiches, and more than 200 varieties of his specialty pound cakes, often with tunnels of fruit filling that spills out from the middle when cut — crushed pineapple, homemade strawberry preserves, Chambord raspberry sauce, and more.

Jimmie’s Sweets
131 Matthews Station Street, Suite 1E
Matthews, N.C. 28105
(704) 847-3242

Visit the rest of the delectable independent, local bakeries in Our State‘s North Carolina dessert tour:
The Sisters McMullen
Mountain Pie Company
Rosebriar
Hayes Barton Café & Dessertery
Bread of Heaven Bakery
Cheesecakes by Alex
Paul’s Pastry Shop
Seaside Cheesecake Dessert Shoppe
Savannah Red
Bailey Café
The Bakehouse
Sugar on Front Street