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road trip feat

Road Trip Survival Guide

Enjoy the ride on your next road trip with these trusty North Carolina products.
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Highway 276

Into the Mountains: U.S. Highway 276

U.S. Highway 276 winds a familiar path through the Blue Ridge Mountains, bisecting towns and forests — and stirring memories — along the way.
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nc 115 feature

Take the Long Way Home: N.C. Highway 115

N.C. Highway 115 meanders for 72 miles, from Charlotte to North Wilkesboro. It’s not the fastest way to get to the hills from the big city, but for travelers in search of the back-roads story of where we came from, it’s the better way.
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bee city usa feat

Asheville: Bee City USA

Asheville earned the title as the first Bee City USA in 2012. Today, its bees and beekeepers continue to thrive.
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muscadine feat

Carolina Classic: The Muscadine

North Carolina’s beloved muscadines add flavor to art, food, and culture across the state.
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Spiced Cranberry Apple Sangria

Raise your glass to fall with this pinot grigio-based sangria.
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Small-Town Gourmet: Creative Mountain Food Tours

Stroll, dine, and discover Black Mountain on a new food tour.
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From Foster’s Market in Durham

Southern food calls a New York chef back home.
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Molasses Ginger Crinkles

A cookie with the perfect blend of spicy and sweet is enjoyed best with a tall glass of milk.
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Creamy Grits with Roasted Butternut Squash and Blue Cheese

A sprig of fresh rosemary on top adds color and flavor to this savory dish.
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