From its humble roots as a roadside farm stand, The Friendly Market has evolved to become the community’s kitchen, serving up classic comfort foods to fuel fishing trips, beach days, and backyard picnics in Morehead City and beyond.
Although Holden Beach has grown over the past 50 years, not much is different in this Brunswick County community. Really. Even less has changed at The Rod & Reel Shop, which has become an unofficial welcome center for vacationers — complete with worms.
In the village of Wanchese, two families have helped shape the local seafood industry for the past century. Today, their descendants are learning to overcome the modern-day challenges of commercial fishing and carrying on a Roanoke Island tradition that runs as deep as the ocean.