The Lure of Rod & Reel

Although Holden Beach has grown over the past 50 years, not much is different in this Brunswick County community. Really. Even less has changed at The Rod & Reel Shop, which has become an unofficial welcome center for vacationers — complete with worms.

Worms & Coffee

Lured by the simple sign advertising two daily staples — bait and a morning cup of coffee — regulars stream into the Midway Trading Post for easy conversation and an escape from a complicated world.