Ludwig Drums: The Beat Goes On

During their historic 1964 debut on The Ed Sullivan Show, The Beatles instantly made Ludwig the world’s most recognizable drum brand, inspiring a young musician in Charlotte to form his own fab four. At a factory in Monroe, Ludwig is still making those same drums.

Quiz: How It’s Made

Yachts in New Bern, drums in Monroe, and hot-air balloons in Statesville: North Carolina manufacturers create products that make our lives easier — and a lot more fun.