Ludwig Drums: The Beat Goes On

During their historic 1964 debut on The Ed Sullivan Show, The Beatles instantly made Ludwig the world’s most recognizable drum brand, inspiring a young musician in Charlotte to form his own fab four. At a factory in Monroe, Ludwig is still making those same drums.

Asheville’s Voice

To an untrained ear, the sounds emanating from downtown street corners form a cacophony of drums and strings and synthesizers. To musicians and poets and music lovers, it’s a distinctive symphony like no other.