George Masa’s Peak Dedication

In the early 20th century, a Japanese photographer and his writer friend traversed the rugged terrain north of Cherokee, mapping its peaks and valleys, documenting its beauty. In the process, they helped save the land we now know as Great Smoky Mountains National Park.

A 7-County Guide to the Smokies

Take a trip to this far-west corner of North Carolina and use our county-by-county guide to fill your itinerary with mile-high overlooks and cozy lodges, rushing rivers and waterfalls, favorite shops and restaurants, and thrilling mountain adventures.

Destination NC

An advertising campaign in the mid-20th century touted North Carolina as a vacationer’s paradise — no matter what types of destinations and activities travelers sought.