The Lure of Rod & Reel

Although Holden Beach has grown over the past 50 years, not much is different in this Brunswick County community. Really. Even less has changed at The Rod & Reel Shop, which has become an unofficial welcome center for vacationers — complete with worms.

Beyond the Beach: Brunswick Islands

Chances are, one of our southern barrier islands — Bald Head, Oak, Holden, Ocean Isle, or Sunset — has been your beach for years. Look beyond the sand and surf, and you’ll find charming villages, acres of nature, and signature fried seafood, generations in the making.