This western North Carolina city offers fine dining, shops, and galleries — plus a vibrant history — in a cozy mountain setting.
mast general store
Made in NC: Wheeler’s Chairs
A Wilkes County woodworker’s love for traditional, old-time chair making is reflected in his stunning ladderback rocking chairs, which won the top prize in the 2019 Made in NC Awards.
The 2020 Made in NC Awards
The Made in NC Awards celebrates the talented people who make our state special. Show us what you’re made of, North Carolina.
Made in NC: Bryson Mountain Studio
Two craftsmen turn their love of the state’s mountain landscape into showstopping picture frames and mirrors, which won them the top prize in the Home and Garden category of the 2018 Made in NC Awards.
Made in NC: ShoeBeeDo
A longtime leatherworker in Concord crafted her passion into the perfect handbag, which won the top prize in the Style category of the 2018 Made in NC Awards.
Made in NC: Jenni’s Ugly Chocolates
A chocolatier's knack for crafting unexpected flavors into delicious confections won her the top prize in the Food and Drink category of the 2018 Made in NC Awards.
Doing Business the Old-Time Way
Even though Mast General Store now has hundreds of employees, it’s still run by the same down-home principles that made it a success.
Valle Crucis
Visitors flock to Valle Crucis for its mountain beauty and historic charm. Underneath the obvious appeal, however, lies a generous spirit that built the small town and continues to sustain it.
