Malaprop’s

While overcoming the literary persecution of her childhood, Emöke B’Racz established Malaprop’s, Asheville’s signature bookstore and pioneered the downtown business revival.

Making it to Market

The inspiration for a new food business can come from anywhere — friends who love your cooking or a family-favorite treat. But for the insight and tools to get the idea to market, entrepreneurs in Asheville turn to Blue Ridge Food Ventures.