Tobacco Roar

In the early 1970s, a fortuitous partnership between one of North Carolina’s iconic industries and a financially strapped NASCAR saved stock car racing and spawned a sports institution.

Fearless in the Foothills

Hidden away in the hollers just west of the Piedmont, where the land begins to rise, our ancestors learned to enjoy themselves with homemade whiskey, music, car racing, and other activities that provided relief from the arduous work of farming and laboring in mills.

Points of Pride

North Carolina’s state symbols make up a one-of-a-kind collection that tells our story. They include our native plants, the art we create, the crops we grow, and so much more.