In the early 1970s, a fortuitous partnership between one of North Carolina’s iconic industries and a financially strapped NASCAR saved stock car racing and spawned a sports institution.
r.j. reynolds
The 1940s: Workers Unite
A group of black women in Winston-Salem takes a stand to demand better wages and safer working conditions. The movement they start grows into a short-lived, but effective, labor union.
The Cardinal Hotel Gives a Second Life to an Iconic Winston-Salem Building
A new hotel in the Art Deco splendor of the old R.J. Reynolds headquarters hoped to attract travelers from far and wide. Nobody expected guests to come from just across town.
