In Rowan County, a few dozen working-class folks invested a little bit of money in a fledgling grocery store. Decades later, their investments were worth millions, and helped preserve their small town.
Its flavor is sweet, its color is red, and its history is inextricably intertwined with our own. At soda fountains and from vending machines, we grew up with it. This is our drink. But we’re happy to share it with the rest of the world.