Joyce Farms chicken eggs and Poulet Rouge chicken.

Flock Together

Since 1962, the family behind Joyce Farms in Winston-Salem has adapted to a changing agricultural landscape. By choosing heritage breeds, they make it possible for small-scale farmers to do what they love, and for North Carolina chefs to serve their poultry with pride.

Tobacco Roar

In the early 1970s, a fortuitous partnership between one of North Carolina’s iconic industries and a financially strapped NASCAR saved stock car racing and spawned a sports institution.