west jefferson Archives

Hidden Gems and Local Secrets: Welcome to the High Country

Just off the beaten path, you’ll find mountain scenery, shops, adventures, and restaurants worthy of being the main attraction.

by Alysia Yates

Make it a Carolina Christmas: From the mountains to the coast, we found our state’s icons — official and honorary — in their best holiday dress.

by Katie Saintsing

When you’re longing to escape the humidity, head to these charming High Country towns off the Blue Ridge Parkway for unforgettable adventures.

by Jodi Helmer

Discover hidden waterfalls, catch a sunset over the mountains, and fuel up on delicious local food after a long day on the river in Ashe County.

by Cate Doty

Our three-day itinerary will help you make the most of a getaway to this artsy mountain town.

by Michael McElroy

At a colorful, travel-inspired shop in the High Country, expect the unexpected.

by Bailey Sherrill

Let the artistic spirit of this Ashe County town draw you in and wrap you up.

by Bryan Mims

In West Jefferson, the cows point the way.

by Sarah Junek

Painting is a way of life for Lenore De Pree and Joan Bell, owners of Originals Only in West Jefferson.

by Britta Waller Melton