Snow in North Carolina may be fleeting, but when it falls, the state settles into a peaceful pause.
Toyland, Toyland
In busy workshops and bright stores, our state’s toymakers and purveyors keep wonder alive. Dolls, trains, and games remind us: The joy of play never grows old.
Where Fall is Found
From pumpkin patches to main streets, lakes to football fields, autumn calls us to gather in some memory-making places.
In Our Element
In North Carolina, nature’s building blocks — earth, wind, fire, and water — are on powerful display.
Mountain Muse in West Jefferson
Small-town charm meets big-time talent in West Jefferson, an Ashe County community known for art and creativity.
Secret Saxapahaw
Let us tell you about a place we know, where culture and creativity flow like the river that runs through it.
5 Picture-Perfect Coastal Boardwalks
On North Carolina’s coast, boardwalks wind alongside our sounds, rivers, and beaches, reminding us that the journey is often just as delightful as the destination.
Tea Traditions in North Carolina
It’s always teatime in the Old North State, from a steaming morning mug to an elegant afternoon gathering — and every sweet sip in between.
How 12 Cities Got Their Famous Nicknames
Many monikers are given for brevity or endearment, but cities in North Carolina tend to earn their labels. Whether a nod to history, industry, or maybe even an iconic resident, these nicknames all have origin stories.