An advertising campaign in the mid-20th century touted North Carolina as a vacationer’s paradise — no matter what types of destinations and activities travelers sought.
Welcome to North Colalina
Since Pepsi’s invention in a New Bern pharmacy in 1898, independent bottlers across North Carolina have made bottles of the soda collectible points of pride.
Ad Ventures in North Carolina
Some of our most indelible impressions of North Carolina come from the advertisements that tempt us to explore everything that our state has to offer.
North Carolina Quilters
For generations, quilters have preserved and shared a patchwork of North Carolina artistry.
Our State’s 5 Most Popular Stories of 2022
From a retro motel in Maggie Valley to a statewide barbecue bucket list to a round-up of classic hot dog joints, these stories were our readers’ favorites.
Remembering Philip Gerard
On November 7, 2022, our friend and longtime writer Philip Gerard passed away unexpectedly. In every story that he wrote for us, he helped us understand a little bit more about what it means to be a North Carolinian.
Fearrington’s Visionaries
Since the 1980s, Fearrington House in Pittsboro has carried on a fine-dining tradition rooted in elegance and shaped by the restaurant’s late founder and its ambitious first chef.
Brevard’s Window Wonderland
Downtown shops twinkle and glow during the holidays with window displays reminiscent of yuletide celebrations of the 1940s and ’50s.
Dickens Village Devotion
In Durham, the careful re-creation of Victorian-era London in miniature takes a Dickens enthusiast back to his childhood in the 1960s, helping him honor Christmas in his heart and keep it all the year.
