Christmas shopping can be challenging, but back in the first half of the 20th century, North Carolinians got a helpful hint from a most unlikely source: the Carolina Power & Light Company. The tip? “Give Her a Hoover.”
Raleigh-based CP&L unveiled its not-so-catchy slogan in an otherwise festive holiday window display — with an actual Hoover vacuum cleaner as the centerpiece — tempting men to buy their significant others an apparatus for doing household chores. Hey, nothing says romance like a vacuum cleaner, right?
Actually, CP&L’s Hoover display was part of a nationwide “Give Something Electrical” promotion that began in the 1910s and lasted several decades as a conscious effort to give the economy — and electric power companies in particular — a jolt. The campaign must have worked, because electric utilities across the country developed similar promotions.
Of course, the “Give Her a Hoover” and “Give Something Electrical” campaigns seem antiquated these days, but the assurance of a warm, light-filled home on Christmas morning? Well, that’s a gift that should never be taken for granted.
To commemorate our 90th anniversary, we’ve compiled a time line that highlights the stories, contributors, and themes that have shaped this magazine — and your view of the Old North State — using nine decades of our own words.
From its northernmost point in Corolla to its southern terminus on Cedar Island, this scenic byway — bound between sound and sea — links the islands and communities of the Outer Banks.
Us? An icon? Well, after 90 years and more than 2,000 issues celebrating North Carolina from mountains to coast, we hope you’ll agree that we’ve earned the title.
After nearly a century — or just a couple of years — these seafood restaurants have become coastal icons, the places we know, love, and return to again and again.
