Christmas shopping can be challenging, but back in the first half of the 20th century, North Carolinians got a helpful hint from a most unlikely source: the Carolina Power & Light Company. The tip? “Give Her a Hoover.”
Raleigh-based CP&L unveiled its not-so-catchy slogan in an otherwise festive holiday window display — with an actual Hoover vacuum cleaner as the centerpiece — tempting men to buy their significant others an apparatus for doing household chores. Hey, nothing says romance like a vacuum cleaner, right?
Actually, CP&L’s Hoover display was part of a nationwide “Give Something Electrical” promotion that began in the 1910s and lasted several decades as a conscious effort to give the economy — and electric power companies in particular — a jolt. The campaign must have worked, because electric utilities across the country developed similar promotions.
Of course, the “Give Her a Hoover” and “Give Something Electrical” campaigns seem antiquated these days, but the assurance of a warm, light-filled home on Christmas morning? Well, that’s a gift that should never be taken for granted.
Why does this Haywood County town have some of the cleanest water in the state? It’s the result of the community’s efforts to keep the forests in its watershed pristine.
The spectacular views in North Carolina’s High Country aren’t just inspiration for writers, painters, and sculptors. Those landscapes — the rugged gray face of Grandfather Mountain, the vibrant fall leaves, the deep green meadows — are brushstrokes on Earth’s own canvas.
The sprawling vineyards and wide-open skies that stretch for miles across seven North Carolina counties offer relaxing getaways — not to mention some of the state’s finest wines — for Sunday drivers aching to escape the rush of city life.
Nothing lasts forever — and that’s what makes many of our cherished moments so special.
